Loyalty Express

Cross-Media Campaigns

LoyaltyExpress is proud to pioneer the industry's first cross-media campaigns. Cross-media is the process of creating direct mail and/or e-mail campaigns that lead recipients to dynamic and personalized websites. Each respondent opening a personalized website can perform a variety of tasks — such as answering a survey, requesting more information, referring a friend or taking advantage of special offers. The web pages are all customizable and dynamic.

Cross-Media Workflow Sample

Step 1: Planning & Strategy

Successful campaigns requires proper planning and strategizing to meet and measure targeted goals & objectives. LoyaltyExpress analyzes data to create distinctive audiences to receive communications and information based on specific needs. For example, a list of prospects eligible for FHA loans would be communicated to differently than an audience eligible to refinance ARM products. Understanding the exact needs and populations within data is essential to effective marketing.

Step 2: Creativity & Automation

LoyaltyExpress creates creative campaigns and mailings that contain personalized URLs and automates mailings accordingly. When recipients follow campaign details to visit personalized URLs, they are directed to perform previously-determined steps, such as submitting an application, answering a questionnaire or simply requesting additional information. The process continuously detects all recipients who have not responded, allowing for immediate action, like a follow-up e-mail reminder to respond. Once a recipient responds on their pURL, CustomerManager notifies the loan officer via e-mail or text messaging.

Step 3: Conversion

CustomerManager continuously delivers leads to loan officers, allowing LOs to immediately engage with phone calls, e-mails, meetings, and other appropriate follow-up actions. It’s an exciting and clearly measured prospect-to-customer conversion process.

Step 4: Tracking & Measurement

LoyaltyExpress delivers reports and metrics on campaign results – including number of respondents, details of loan officers following-up on leads, total number of applications submitted, and total number of closed loans achieved. The system also generates custom reports based on the agreed-upon goals & objectives of the campaign.